Turn your idea
into a real business
A three-day, hands-on foundation program for anyone with a business idea and no clear map to launch it — validated by Day One, budgeted by Day Two, pitched by Day Three.
Built for people at the very start of the business journey.
If you've got an idea but no roadmap, this programme was designed with you in mind. Click any badge to see how we tailor to you.
What you'll be able to do by Day Three.
We skip theoretical lectures to focus on actionable outputs. You will actively build and refine these assets.
Identify viable business opportunities
Spot market gaps, evaluate everyday business trends, and filter ideas with high scalability potential.
Validate ideas before investing money
Test demands early with live customer interviews and low-cost MVP (Minimum Viable Product) testing methods.
Develop a simple business model
Complete your own full Business Model Canvas, establishing revenue streams and customer relationship strategies.
Understand your customers and market
Build precise buyer personas, identify customer demographics, and design target-specific retention campaigns.
Register and formalise the business
Learn compliance rules, understand Business Names vs. Limited Liability structures, and map out legal requirements.
Calculate real startup costs
Build a rigorous, realistic startup budget so you know exactly how much capital you need to raise.
Use digital tools to launch efficiently
Leverage Google Workspace, Canva, WhatsApp Business, and productivity APIs for immediate, fast setup.
Build a simple marketing strategy
Design multi-channel campaigns to acquire your first 100 users without spending a fortune on ads.
Price products and services correctly
Understand margins, unit economics, value-based pricing, and how to avoid the trap of selling too cheap.
Walk away with a Business Launch Plan
Compile everything built into a unified, clean plan of action ready to guide you on Day Four and beyond.
Three days, in order — discover, build, launch.
Each day compounds on the last. You don't move to registration until your idea is validated, and you don't pitch until your budget and marketing plan are real.
Discover the Entrepreneur Within
Entrepreneurship Mindset
Why entrepreneurship, myths about business, traits of successful founders, growth mindset, overcoming fear, building resilience.
Activity → Entrepreneurial Readiness AssessmentFinding Business Opportunities
Solving real problems, passion vs opportunity, market gaps, everyday business ideas, trend spotting.
Exercise → Opportunity MappingChoosing the Right Business
Evaluate ideas against skills, passion, demand, competition, profitability, and scalability.
Tool → Business Idea Evaluation MatrixValidating Your Idea
Customer interviews, MVPs, surveys, pilot testing — knowing whether customers will actually buy.
Exercise → Live customer interviewsDesigning Your Business
The Business Model Canvas, end to end.
Exercise → Build your own canvas- One validated business idea
- A customer profile
- A completed Business Model Canvas
Build Your Business
Starting Lean
Minimum viable business, bootstrapping, managing startup costs, avoiding unnecessary expenses.
Exercise → Prepare a startup budgetBusiness Registration
Business name vs limited company vs cooperative, tax ID, opening a business bank account, compliance.
Guest Speaker → CAC Accredited AgentMoney Basics
Revenue vs profit vs cash flow, managing income and expenses, pricing, savings, business finance.
Exercise → Calculate startup capital requirementsMarketing That Works
Finding customers, building trust, selling, customer service, referrals, social media basics, WhatsApp Business.
Exercise → Create a marketing planPersonal Branding
Why founders matter, networking, communication, credibility, LinkedIn, your professional profile.
- A startup budget
- A marketing plan
- A founder profile
Launch and Grow
Digital Tools for Small Business
Google Workspace, Canva, WhatsApp Business, AI for productivity, bookkeeping apps, payment platforms.
Building Systems Early
Simple record keeping, customer database, inventory, receipts, daily planning, weekly and monthly reviews.
Business Planning Made Simple
Vision, mission, goals, business plan, action plan, risk management.
Exercise → One-Page Business PlanFunding Your Startup
Bootstrapping, friends and family, grants, competitions, loans, angel investors, crowdfunding, financial discipline.
Pitch Your Business
Present your business idea, customer, revenue model, marketing strategy, and growth plan to a live panel.
Panel Feedback → Interactive assessment- A live pitch delivered
- Panel feedback
- A complete Business Launch Plan
Everyone leaves with the tools, not just the theory.
Each resource is built interactively during the sessions to form your ready-to-run startup toolkit.
Certificate of Completion
Business Idea Validation Tool
Business Model Canvas
Startup Budget Template
Pricing Calculator
Marketing Plan Template
Business Registration Guide
One-Page Business Plan Template
Startup Launch Checklist
90-Day Startup Roadmap
Develop a simple business model
Pick your package.
Select a package that fits your learning style. Secure your seat today with full access.
Physical
- Full 3-day in-person attendance
- All workshop materials
- Graduation package
- Certificate of Completion
- 30-Day Launch Challenge
Virtual
- Full 3-day live virtual access
- All workshop materials
- Graduation package
- Certificate of Completion
- 30-Day Launch Challenge
Reservation
- Secures your seat now
- Balance payable before the programme starts
- Choose Virtual or Physical at checkout
- Non - Refundable per programme policy
The 30-Day Launch Challenge.
The programme ends on Day Three. The real test is what happens after — so every graduate gets four weeks of structured implementation tasks.
Validate with customers
Validate your idea with at least 10 potential customers using structural feedback tools learned on Day 1.
Business structures
Register your business (or begin the process), open a business bank account, and set up WhatsApp Business.
Onboard paying customers
Make your first sales or onboard your first paying customers using targeted local marketing workflows.
Accountability and review
Review progress, refine your business model, and present lessons learned in a virtual accountability session.
Stop sitting on the idea.
Start building the business.
Three days. A validated idea, a business model, a budget, a marketing plan, and a live pitch — all built by your own hands.